At Howlands, we’ve always believed that fashion doesn’t need to be a drain on our environment or wallets. On the contrary, it can be a fun and engaging way to contribute to a sustainable future. That’s why we’ve fallen in love with up-cycling, and we’re eager to share one of our favourite projects with you today: Pam’s remarkable transformation of a white denim jacket.

Our story starts in a charity shop, a treasure trove of preloved and unique clothing items. A white denim jacket was the perfect blank canvas just waiting for Pam to start an up-cycling project with collection of buttons from our button collection.

Pam’s creative process involved more than just sewing buttons onto fabric. Each button was carefully selected, considering its shape, colour, size, and the unique aesthetic it could bring to the jacket. What was once a plain white denim jacket is now an exclusive, stylish piece of clothing.

Pam’s up-cycled jacket isn’t just a testament to her creativity and talent for design. It is a symbol of a broader ethos we hold dear at Howlands: sustainable, thoughtful, and individualistic fashion. Up-cycling isn’t merely about making old things new again, but rather, adding a personal touch to extend their lifespan and express our own creativity.

Pam is eagerly awaiting the perfect occasion to debut her revamped jacket. After all, every artist relishes the moment their work is showcased.